Scottish brewer and operator BrewDog will start employing drones to deliver its beer to various locations on a Columbus campus in Ohio and then on the back of this, use the method for a delivery service in the UK, according to the morningadvertiser.co.uk.
The drone service will operate alongside the existing delivery option BrewDog Now, available on iPhone and Android, which employs its bar network as hubs to get fresh draught beer and food to customers’ homes in less than an hour.
This initiative follows BrewDog unveiling a new beer after UK Government adviser Dominic Cummings drove 260 miles last month, amid lockdown, to his parents home to drop off their young son, so he could be looked after, as both Cummings and his wife were ill with COVID-19.
BrewDog co-founder, James Watt, had asked their beer followers what the new addition should be called after offering the options: Cummings & Goings, 260 miles, Stay At Homes and Barnard Castle Eye Test. The latter was the popular choice. Watt tweeted, “All profits from the sale of this latest beer goes to fund the production of free sanitiser for the NHS and health care charities. During the last eight weeks, we have donated more than £1m to those who need it the most.”
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